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WELSH FARMING AT IT'S VERY BEST Celtic Pride was formed by two of Wales' leading agri-food businesses, Castell Howell Foods Ltd and Wynnstay Plc, to provide the consumer with consistently high quality, premium Welsh beef. Beef marketed under the Celtic Pride brand can be traced from the farm to the customer. It's produced and processed in Wales to meet the highest standards of quality, health, taste, flavour and safety. These standards are achieved by the adoption of best practice in production, procurement, processing and sale with the meat being matured for 21 days. The history of the brand dates to 2003 and was born from consumer demand for consistently high quality Welsh beef that adhered to the highest welfare standards. The partnership is successful in meeting these aims and has grown to be one of Wales' most recognised beef brands. Welcomed at a growing number of hotels and restaurants across the Principality and West Country. |
Celtic Pride Beef carries the coveted Protected Geographical Indication (PGI) status, awarded to food products that have full traceability within their country of origin.







